Kevin O'LearyThinkers

Business is war — You go out there, you want to kill the competitors. You want to make their lives miserable. You want to steal their market share. You want them to fear you and you want everyone on your team thinking you're going to win.

A Soft launch is a strategy that allows you to test your assumptions and see which ones you got right, and more, importantly, which ones you got wrong.

Twitter is brand building.