William BernbachThinkers

Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.

Advertising is persuasion, and persuasion is not a science, but an art. Advertising is the art of persuasion.

Advertising is saying something with substance, something that will inform and serve the consumer in a way that has never been said before.

Advertising does not create a product advantage. It can only convey it.

Advertising's most powerful element is the truth.

Advertising is a domain in which not to be different is virtually suicidal.

Advertising , ideally, does not just circulate information, but penetrates the public mind with desires and belief.

Advertising is about getting eyes on it. If it goes unnoticed, then everything else is academic.