A Campaign (n.) is run by people who will not be the ones keeping what it promises.
A Campaign (n.) is where what's most needed is an epidemic of lockjaw.
A Campaign (n.) is when the air is full of speeches - and vice versa.
A Campaign (n.) is a form of courtship in which rival suitors vie for the hand of a woman who has been wooed, won and abandoned countless times before.
Elbow grease (n.) is the fine print on every cleaning product that promised it would not be needed.
Elbow grease (n.) is sold in no store and demanded by every rental deposit.
Elbow grease (n.) is the unpaid ingredient in every job that looks easy.
Elbow grease (n.) is what a job costs when you cannot afford the right tool.
A Political campaign (n.) is the stretch of time when a person seeking power has the least of it.
A Political campaign (n.) is like a wedding, enormous and expensive and no preparation at all for the thing that starts the next day.
The Political campaign (n.) is so expensive that if we could only use the money spent on them, we could cure a lot of the politicians complain about.
A Political campaign (n.) is only a success if it involves these two things: hot issues and cold cash.
Spiritual effort (n.) can be rank pride: manufacturing for oneself what the universe offered from the start, so as to take the credit for earning it.
4 concepts in this list.