A Brand name (n.) is why the same shirt costs four dollars or forty, depending on a small picture of a horse.
The Brand name (n.) , in Japan, is used like fetishes. Comforting as a child's security blanket, high-status brands like Gucci and Vuitton serve as soporifics to ease and calm a vacant national psyche.
The Brand name (n.) is so popular in Japan because there is no religion, so the Japanese exist in appearances.
The Brand name (n.) , in Japan, serves as an opportunity to deny one's personality and take on someone else's; it's an opportunity to reflect not your own personality, but that of the brand.
A Domain name (n.) is an address a company can lose to an expired credit card.
A Domain name (n.) outlives the business and then gets bought by a casino.
A Domain name (n.) is always taken, and always by someone who wants four thousand dollars for it.
A Domain name (n.) is never owned, only kept by paying to keep it.
A First name (n.) gets shortened by friends, lengthened by parents and misspelled by baristas.
First name (n.) is like a house key, handed out once someone decides you won't rob them.
A First name (n.) is chosen for a person by people who have not yet met them.
A First name (n.) is used by strangers selling things and by mothers when something is wrong.
Gobo (n.) is the Japanese name for burdock root, a long, earthy root vegetable eaten in New Year dishes.
Gobo (n.) is representative of strength and stability since its roots grow firmly and it is hard to cut down.
22 concepts in this list.