Authority is powerful — You can't fight City Hall

Authority is everything — eloquence is not what the speaker says but who he is that gives weight to eloquence.

Authority is anathema to freedom — Where there is authority, there is no freedom.

Authority is everything — people accept an idea more readily if you say Benjamin Franklin said it first.

Brand is the new slang for soul.

A Brand is no longer what we tell the consumer it is - it is what consumers tell each other it is.

A Brand is a dialogue, not a monolog.

A Brand is always grounded in trust... which is built in drops and lost in buckets.

A Deadline is essential to fulfilling goals — a goal without a deadline is just a dream.

The Deadline is the terrible anvil on which one forges one's style.

The Deadline is best loved for the wooshing noise it makes as it goes by.

The Deadline is motivating — a deadline has a wonderful way of concentrating the mind.