Authority is powerful — You can't fight City Hall

Authority is everything — eloquence is not what the speaker says but who he is that gives weight to eloquence.

Authority is anathema to freedom — Where there is authority, there is no freedom.

Authority is everything — people accept an idea more readily if you say Benjamin Franklin said it first.

Brand is the new slang for soul.

A Brand is no longer what we tell the consumer it is - it is what consumers tell each other it is.

A Brand is a dialogue, not a monolog.

A Brand is always grounded in trust... which is built in drops and lost in buckets.

Confidence is important in asking — He that asks faintly begs for denial.

Confidence is important — Assurance is two-thirds success.

Confidence is everything — "They are able because they think they are able"

Confidence is important to success — If your hoss knew how puny you were, he'd stomp you to death.

Contract is an agreement made up of big words and little type.

A Contract is a deceptive document — The large print giveth and the small print taketh away.

A Contract is worthless if not written — a verbal contract is not worth the paper it's printed on.

A Contract is a document written by lawyers for lawyers in order to make people immediately realise that they cannot do without lawyers.