Maya (n.) is the Spinning Woman who creates illusion by her dancing — the East's name for the projection-making factor.
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Maya (n.) means illusion — from ludere, to play — but also magic, creative power, art, and measuring, as when one dances to a measure.
Maya (n.) is classification itself — from the root "to measure," which also gave us meter, matrix, material and matter.
Maya (n.) is the world of forms, profoundly lacking in seriousness when seen from the standpoint of reality.
Maya (n.) is the world of appearances, sharing its Sanskrit root with mother, matter and meter: mā-, "to measure" — the world-as-measured.
Maya (n.) means not just illusion but the entire world-picture of a culture, seen as illusion in the strict sense of play — from the Latin ludere.
Maya (n.) is not the world vanishing into a luminous ocean; Brahman is not One against Many, so it cannot be set against the world either.
Maya (n.) is illusory in a bad sense only when the measuring mind's divided world stops serving the undivided one — when we can't see the forest for the trees.