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is a symbol of a merchant family's history and trust and is frequently treated as an embodiment of the merchant house as such.

The noren is a symbol of a merchant family's history and trust and is frequently treated as an embodiment of the merchant house as such. To "inherit the noren" means to take over management of the business. To "divide the noren" is an expression used where a subbranch of the family, its independence having been recognized, is permitted to carry on the same trade as the main branch of the family.

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