typeface

alphabet soup

typography

ramen

font

is a beautiful group of letters, not a group of beautiful letters.

As the saying goes, type is a beautiful group of letters, not a group of beautiful letters.

is popular to the degree that it is easy to read, to the degree that it disappears from cognition. Whether a font is easy to read because it is commonly used, or commonly used because it is easy to read, is impossible to tell.

The most popular typefaces are the easiest to read; their popularity has made them disappear from conscious cognition. It becomes impossible to tell if they are easy to read because they are commonly used, or if they are commonly used because they are easy to read.

is to the written word what different dialects are to different languages.

“Typefaces are to the written word what different dialects are to different languages.”

typeface, n.All

typeface