apple (company), n.Definitions

Apple (company) is successful, in large part, because they design technology in order to hide it.

Apple (company) is hindred by its own success — you already have $150 billion a year in revenues from the iPhone, it's very hard to come up with any new vertical that will sort of move the dial. And there's this sort of weird effect where the larger a company gets, the harder it is to come up with any new product that really moves the dial.

Apple (company) is responsible for having humanized hardware and software so that formerly daunting computers and applications could become consumer-friendly devices - even a lifestyle brand.