The perpetrators on the record, in their own words.
Propaganda (n.) is a true art mastered only by Christianity and socialism and practically unknown to the bourgeois parties.
Propaganda (n.) is an art which lies in understanding the emotional ideas of the great masses and finding, through a psychologically correct form, the way to the attention and thence to the heart of the broad masses.
Propaganda (n.) is directed at the youth, such that even if an opponent resist, one can calmly say to them, 'your child belongs to us already, you will pass on, and in a short time they will know nothing else but this new community.
Propaganda (n.) is effective in proportion to the modesty of its intellectual ballast and the extent of its consideration the emotions of the masses.
Propaganda (n.) is grounded in the idea that the masses want to be afraid of something... they want someone to whom they can submit with a shudder.
Propaganda (n.) is necessarily popular and necessarily accommodates itself to the comprehension of the least intelligent of those whom it seeks to reach.
Propaganda (n.) is predicated on the idea not of making men better, but to make use of their weaknesses.
Propaganda (n.) is successful when one never allows the public to cool off... never admits a fault or wrong... never concedes that there may be some good in your enemy... never leaves room for alternatives... never accepts blame... and blames one's enemy for everything that goes wrong.
Propaganda's (n.) unified effect comes from the fact that though a remark is presented from different angles, the end must always and immutably be the slogan itself.
Propaganda (n.) is grounded in not conceding any argument whatsoever to the other side. If even a glimpse of right on the other side is admitted, the cause for doubting one's own right is laid.
Propaganda (n.) is best achieved through education. If one controls the textbooks, one will control the state.
Propaganda (n.) is telling a big enough lie and telling it frequently enough, that it is believed.
Propaganda (n.) is grounded in the idea that to best gain the sympathy of the broad masses, one must tell them the crudest and most stupid things.
Propaganda (n.) aims not to provide interesting distraction for blase young gentlemen, but to convince the masses.
Propaganda (n.) does not have multiple shadings; it has a positive and a negative: love or hate, right or wrong, truth or lie, never half this way and half that way.
Propaganda (n.) must be confined to a few bare necessities and then must be expressed in a few stereotyped formulas because only constant repetition will finally succeed in imprinting an idea upon the memory of a crowd.
Propaganda (n.) must be popular and its intellectual level must be adjusted to the most limited intelligence among those it is addressed to.
Propaganda (n.) must not serve the truth, especially as it might bring out something favorable for the opponent.
Propaganda (n.) need not, or in fact, good propaganda cannot lie. The people can take the truth so long as it is presented in a way that they will be able to understand.
Propaganda's (n.) first condition is always a systematically one-sided attitude towards every problem that has to be dealt with.