The Anticipation of meaning (n.) is what lets you finish other people's thoughts and get them wrong.
The Anticipation of meaning (n.) is the tension in reading a text whereby one is at the same time focusing on the word or sentence level as well as at the complete meaning of the text as a whole, a meaning which, in the case of aesthetic objects, often disrupts our anticipations.
Connotation (n.) is why "cheap" and "affordable" can describe the same shoes and sell different ones.
Connotation (n.) is the baggage a word brings that was never on the ticket.
Connotation (n.) is the smell a word leaves on your hands.
Connotation (n.) is at the heart of literature where one allows a sentence to say more than its denotation, even more than its connotation. It allows us to revel in the smoke that the words send up.
An Effect (n.) is like a bruise, which shows up after the interesting part is over.
Effect (n.) is the undesired consequence of any carefully planned action
An Effect (n.) is the second of two phenomena which always occur together in the same order... the first, called a cause, is said to generate the other-which is no more sensible than it would be for one who has never seen a dog except in pursuit of a rabbit to declare the rabbit the cause of the dog.
Exemption from meaning (n.) is Barthes's ideal of signs freed from fixed meaning, without becoming meaningless.
The Exemption from meaning (n.) is the dream not of meaninglessness but of forms with empty meaning, a strategy which among other things, encourages a poetics that seeks to understand forms rather than a hermeneutics that seeks meaning.