Archetype (n.) are an unconscious even more mythical than the myths: a catch-all for what we cannot decipher.
Archetype (n.) is the Western mind's reflex before many triangles: there must be one original triangle that all the others copy.
An Archetype (n.) is something like an old watercourse along which the water of life flowed for a time, digging a deep channel for itself. The longer it flowed the deeper the channel, and the more likely it is that sooner or later the water will return.
The Archetype (n.) is an imperishable element of the unconscious, but they change their shape continually, persisting throughout the ages and requiring interpreting ever anew.
Cindy Crawford (n.) is a face that turned a mole into a beauty mark.
Cindy Crawford (n.) turned the one feature a photographer would want fixed into the thing people recognise.
Cultural model (n.) is a shared, often unspoken picture of how the world works that members of a culture take for granted.
A Cultural model (n.) is a shared guess about how people like us behave.
A Cultural model (n.) is the often implicit, culturally shared ways that people assume the world works. (also called folk models).
Customer archetype (n.) is a rough, provisional profile of a startup's likely customer and the problems that customer has.
A Customer archetype (n.) is a cartoon of you used to sell you back to yourself.
The Customer archetype (n.) is a basic, coarse, provisional attempt to clarify one's potential customer and what problems they have. It is a fluid hypothesis... not a fact.