A Brand name (n.) is why the same shirt costs four dollars or forty, depending on a small picture of a horse.
The Brand name (n.) , in Japan, is used like fetishes. Comforting as a child's security blanket, high-status brands like Gucci and Vuitton serve as soporifics to ease and calm a vacant national psyche.
The Brand name (n.) is so popular in Japan because there is no religion, so the Japanese exist in appearances.
The Brand name (n.) , in Japan, serves as an opportunity to deny one's personality and take on someone else's; it's an opportunity to reflect not your own personality, but that of the brand.
A Domain name (n.) is an address a company can lose to an expired credit card.
A Domain name (n.) outlives the business and then gets bought by a casino.
A Domain name (n.) is always taken, and always by someone who wants four thousand dollars for it.
A Domain name (n.) is never owned, only kept by paying to keep it.
A First name (n.) gets shortened by friends, lengthened by parents and misspelled by baristas.
First name (n.) is like a house key, handed out once someone decides you won't rob them.
A First name (n.) is chosen for a person by people who have not yet met them.
A First name (n.) is used by strangers selling things and by mothers when something is wrong.
Gobo (n.) is the Japanese name for burdock root, a long, earthy root vegetable eaten in New Year dishes.
Gobo (n.) is representative of strength and stability since its roots grow firmly and it is hard to cut down.