Baby on board (n.) is a sign still in the window after the baby has a learner's permit.
Baby on board (n.) is a sign asking you to drive carefully around this car in particular.
Baby on board (n.) asks strangers to value one car more than the others on the road.
Baby on board (n.) stays in the window years after the child started middle school.
The Biographeme (n.) is the minimal unit of biographical discourse just as the morpheme is to linguistic analysis and the mytheme to mythical analysis.
A Biographeme (n.) is a partial biographical feature in a writer's life which delights one much like that partial object, the photograph.
The Biographeme (n.) is that in a biography which reaches out of the text and touches, just as the photo reaches out of the photograph and pricks.
The Biographeme (n.) is a fragment that points to the essence of a life.
Brand (n.) is the new slang for soul.
A Brand (n.) is no longer what we tell the consumer it is - it is what consumers tell each other it is.
A Brand (n.) is a dialogue, not a monolog.
A Brand (n.) is always grounded in trust... which is built in drops and lost in buckets.
Caution wet floor (n.) is walked around carefully, straight onto the wet patch beside it.
Caution wet floor (n.) is not a warning to you, it is a defence against you.
Caution wet floor (n.) is a yellow sign that moves the lawsuit from the store to you.
Caution wet floor (n.) is the closest thing a mop gets to a monument.