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is more than a sale, it is a person to be engaged with as a singular individual.

For Jobs, the customer was more than a sale... he wanted to engage the customer as a singular individual. In this, he was expressing the way that Apple's technology could change, and is changing, people's lives by changing the way they relate to technology.

is often unaware of what they want. As such, a startup is concerned with running experiments that will help us learn how to build a sustainable business.

As was mentioned earlier, this is not the way the Lean Startup model works, because customers often don't know what they want. Our goal in building products is to be able to run experiments that will help us learn how to build a sustainable business. Thus, the right way to think about the product development process in a Lean Startup is that it is responding to pull requests in the form of experiments that need to be run.

is a relalationship that transcends the exchange of money. The sale is not the end of the relationship with the manufacturer, but the beginning.

A manufacturer is not through with his customer when a sale is completed. He has then only started with his customer. Henry Ford

Customers always want something new Steve Jobs

is not to be listened to too closely. If they were asked what they wanted, they'd never have said cars, just faster horses.

If I'd listened to customers, I'd have given them a faster horse. Henry Ford

is the axis around which a business turns. If they are having a problem, it is the company's problem.

If a user is having a problem, it's our problem. Steve Jobs

Steve Jobs 'The customer is the final inspector.' -Steve Jobs 'Whenever you do any one thing intensely over a period of time you have to give up other lives you could be living. You have to have a real single-minded kind of tunnel vision if you . . . [5000 + Quotes for the Seeker of Riches. Ronald Collins ]

is to be come against so closely that you can tell them what they need well before they realize it themselves.

Get closer than ever to your customers. So close that you tell them what they need well before they realize it themselves. Steve Jobs

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