experimenting

trial and error

is, in a startup, such that a successfully run first experiment is also a first product, a starting point.

In the Lean Startup model, an experiment is more than just a theoretical inquiry... it is also a first product. If this or any other experiment is successful, it allows the manager to get started with his or her campaign: enlisting early adopters, adding employees to each further experiment or iteration, and eventually starting to build a product. By the time that product is ready to be distributed widely, it will already have established customers. It will have solved real problems and offer detailed specifications or what needs to be built. Unlike a traditional strategic planning or market research process, this specification will be rooted in feedback on what is working today rather than in anticipation of what might work tomorrow.

experimenting, n.Memes

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experimenting