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is treated less as a material for making things than a miraculous embodiment of the human ability to transform nature into wholly domestic, wholly bourgeois objects of utility.

In another essay, on the occasion of a plastics exhibition in Paris, Barthes notes how plastic is treated less as a material for making things than a miraculous embodiment of the human ability to transform nature into wholly domestic, wholly bourgeois objects of utility (MY: 97–9). p.36

is a material that offers up a vision of a human world in which all objects are transformed objects, having no other value than their use.

Unlike more natural materials, such as wood, plastic objects are negative and have no other value than their use. Plastic offers up a vision of a human world in which all objects are transformed objects or, in other words, of human origin. p.36

is a miraculous substance that clearly demonstrates the human power over nature, and yet it is ultimately naturalized, filled with the self-image of a bourgeois culture which views itself as timeless and universal.

Plastic is a miraculous substance; it clearly demonstrates the human power over nature, and yet it is ultimately naturalized, filled with the self-image of a bourgeois culture which views itself as timeless and universal. p.36

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