David RiesmanThinkers

Advertising is a fantastic fraud, presenting an image of America taken seriously by no one, least of all by the advertising men who create it.

Etiquette is, at the same time, a means of approaching people and of staying clear of them.

Mass media is the wholesalers; the peer-groups; the retailers of the communication industry.

The Suburbia is the product of the car, the five-day week, and the 'bankers' hours' of the masses.

Tokyo is a metropolis super-imposed on a series of small villages.

A Word is not only something that affects us temporarily... it change us, socializes or unsocializes us.