Brian Solis
Brian SolisDigital darwinism is the evolution of consumer behavior when society and technology evolve faster than the ability to exploit it.
Social media sparks a revelation that we, the people, have a voice, and through the democratization of content and ideas we can once again unite around common passions, inspire movements, and ignite change.
Social media is good in that it gives everyone a voice, and bad in that it gives everyone a voice.
Social media is the democratization of information, transforming people from content readers into publishers. It is the shift from a broadcast mechanism, one-to-many, to a many-to-many model, rooted in conversations between authors, people and peers.
Twitter is a human seismograph, that is, a collective collaboration that manifests our ability to unconsciously connect kindred voices through the experiences that move us.
