book cover

design

graphic design

idea

nationality

American

occupation / innovator as

designer

editor

graphic designer

is a distillation. It is a haiku of the story.

A book cover is a distillation. It is a haiku of the story.

“Design is, literally, purposeful planning. Graphic Design, then, is the form those plans will take.”

is an art that can never be for its own sake. It will never happen, because the concept cancels itself out — a poster about nothing other than itself is not Graphic Design, it's … makin' ART.”

“Graphic Design for its own sake will never happen, because the concept cancels itself out — a poster about nothing other than itself is not Graphic Design, it's … makin' ART.”

is the form that purposeful planning takes.

is necessarily a whore. Never fall in love with them. If the one you're with isn't doing the job, there's always, always, always another.

Never fall in love with an idea. They're whores: if the one you're with isn't doing the job, there's always, always, always another.

Chip Kidd

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Chip Kidd