Claude C. HopkinsThinkers

Advertising is much like war, minus the venom.

Advertising is wholly misguided when approached as entertainment. When salesmen try to be performers, they ultimately aim not for sales, but for applause.

Advertising is intended to pick out people you can interest, like yelling out in a crowd to get the right person's attention in order to then talk to them.

Advertising's sole purpose is to make sales. It is profitable or unprofitable according to its actual sales.

Advertising is today a science in some hands.

Advertising is utterly unprofitable. If one were to end an ad with an offer to pay five dollars to anyone who writes you that he read the ad through. The scarcity of replies will amaze you.

Advertising is about the least common denominator. Fine writing is a distinct disadvantage as is unique literary style as they take attention from the subject.