David OgilvyThinkers

Advertising is a business of words, but advertising agencies are infested with men and women who cannot write. They cannot write advertisements, and they cannot write plans. They are helpless as deaf mutes on the stage of the metropolitan opera.

Advertising is a contribution to the complex symbol which is the brand image.

Advertising is directed not to a standing army, but to a moving parade. An advertisement is just like a radar sweep, constantly hunting new prospects as they come into the market.

Advertising is done well when it sells the product without drawing attention to itself.

Advertising is, in fact, unable to foist an inferior product on the consumer.

Advertising is never directed at a standing army, but rather at a moving parade.

Advertising is not entertainment or an art form, but a medium of information.

Advertising is not entertainment or an art form, but a medium of information. Rather than a customer saying an ad was 'creative' they should find it so interesting that they buy the product.

Advertising is only evil when it advertises evil things.

Advertising is reflective of the mores of society, but it does not influence them.

Advertising , when it pleases because of its style, is rarely the one which sells the most.

Advertising is capable of unselling a product when bad. Some sell more product to those who don't see a company's advertisement.

Advertising is always part of the long term investment in the personality of the brand.

Advertising will never stop improving if one never stops testing.

Advertising is not to be discarded before it is thoroughly milked. If you are lucky enough to write a good advertisement, repeat it until it stops selling. Scores of good advertisements have been discarded before they lost their potency.

Advertising is flagrantly dishonest when one is urging consumers to buy a product he would not allow his own wife to buy.

Advertising builds brands, not deals.

Advertising is a thing which ninety-nine percent of doesn't sell much of anything.

Advertising is pursued ethically by never writing something one wouldn't want one's family to read. One wouldn't tell lies to one's own wife. Don't tell them to mine.

Advertising is reliant on research. People who ignore research are as dangerous as generals who ignore decodes of enemy signals.