cool japan

Gross National Cool

Japan

Japanese culture

soft power

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is the word used to describe Japan's effort to perfect the practice of spreading its culture around the world; something the Americans used to do more effectively than anyone else.

As the journalist Douglas McGray pointed out in his essay on Japan's rising'soft power,'Japan has been perfecting the practice of spreading its culture around the world'something the Americans used to do more effectively than anyone else.

Douglas McGrayThinkers

Douglas McGray