Douglas RushkoffThinkers

Apple (company) is responsible for having humanized hardware and software so that formerly daunting computers and applications could become consumer-friendly devices - even a lifestyle brand.

Digiphrenia is how technology lets us be in more than one place - and self - at the same time. It's why Drone pilots suffer more burnout than real-world pilots, as they attempt to live in two worlds, and it's why we become overwhelmed until we learn to distinguish between data flows (like Twitter) that can only be dipped into, and data storage (like books and emails) that can be fully consumed.

Social media is itself as temporary as any social gathering, nightclub or party. When the trend leaders of one social niche or another move on to the next one, they take their followers with them.