Edward de BonoThinkers

Creativity is breaking out of established patterns in order to look at things in a different way.

Humor is, by far, the most significant activity of the human brain.

A Memory is what is left when something happens and does not completely unhappen.

Myth is a fixed way of looking at the world which cannot be destroyed because, looked at through the myth, all evidence supports that myth.

A Problem is the difference between what one has and what one wants.

Unhappiness is best defined as the difference between our talents and our expectations.

A Winner is the chef who takes the same ingredients as everyone else and produces the best results.