Erik QualmanThinkers

Marketing is not a choice. One does not have a choice on whether to do social media, the question is how well to do it.

Social media cannot be measured like a traditional channel, for it touches every facet of business and is more an extension of good business ethics.

Social media 'sROI is that your business will still exist in 5 years.

Social media marketing is functioning more like an entertainment company, publisher, or party planner than as a traditional advertiser.