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Georg Simmel

1 March 1858-26 September 1918

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Fashion is a means of responding to both the need for cohesion or union and the need for differentiation or isolation.

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Fashion is a metaphor for the allure that 'newness' exerts on the modern subject in general, and on the bourgeoisie and the middle classes (who aim to exaggerate their social position) in particular.

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Form is the mode of interaction among the components through which the content attains a social reality.

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A Gift is unsurpassable when given first, because the first gift is given voluntarily and no matter how much our own return gift or service may objectively or legally surpass his own, it can never be made up.

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Money is colorless, coming only evenly in a flat and grey tone, serving as the neutral mediator in an impersonal market.

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Money is not in itself a valuable substance. It is the material expression of the exchange relationship, a social function become a substance.

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Money is the basis of impersonal social relations and allows financial relations to replace personal obligations.

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Money is the most perfect representative of a cognitive tendency in modern science as a whole: The reduction of qualitative determinants to quantitative ones.

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A Ruin is not merely something which signals decay but it is also a certain imaginative perspectivism in its hopeful and tragic dimension.

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Secrecy is triadic in nature. It concerns the three activities of concealing, keeping hidden, and revealing, and involves three parties: Two who share the secret and a third who does not.