marketing

is not about finding or inducing someone to buy whatever the firm happens to manufacture, it is about being consumer-oriented, which is to say, it is about matching the business with the satisfaction of consumer needs.

Marketing is not about finding or inducing someone to buy whatever the firm happens to manufacture. Nowadays successful management depends more than ever on matching every aspect of the business product, advertising, after-sales service and so on to the satisfaction of consumer needs. This is the essence of consumer-orientation as an integrated approach to business management.

Gordon R. FoxallThinkers

Gordon R. Foxall