Guy Kawasaki
Guy KawasakiAdvertising is distinguished from PR in that advertising is when you say how great you are, while PR is when other people say how great you are. PR is better.
Entrepreneur is not a job title. It is a state of mind of people who want to alter the future.
Entrepreneurship is about meaning. The best reason to start an organization is to make meaning, to create a product or service to make the world a better place.
Entrepreneurship is the motor of great companies when it's because the founders want to change the world... not make a fast buck.
An Minimal viable product is about getting a product out there in the public even if it isn't perfect ---- "Don't worry, be crappy". Revolutionary means you ship and then test... Lots of things made the first Mac in 1984 a piece of crap - but it was a revolutionary piece of crap.
PR | public relations is distinguished from advertising in that advertising is when you say how great you are, while PR is when other people say how great you are. PR is better.
Revolution 1s 2irst 90% requires evangelists, not sales, because leverage spreads news.
