Herbert Marcuse
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Affirmative culture is a model of bourgeois idealist culture (art, philosophy, religion) whereby abstract notions of equality and happiness and beauty came to stand in for actual equality and happiness and beauty, where actual life is denigrated and indicted for falling short.
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Affirmative culture is the wrongheaded idea that dimensions of the intellectual and spiritual world, such as art, philosophy and religion are to be held to be intrinsically higher and more valuable than interests which contribute directly and more immediately to earning a living.
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Art is a genre which promises resistance to society repression, invokes a longing for something utopian via artistic detachment and symbolism.
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Art breaks open a dimension inaccessible to other experience, a dimension in which human beings, nature, and things no longer stand under the law of the established reality principle. . . The encounter with the truth of art happens in the estranging language and images which make perceptible, visible, and audible that which is no longer, or not yet, perceived, said, and heard in everyday life.
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Art is unable to change the world, but it can contribute to changing the consciousness and drives of the men and women who could change the world.
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Art's truth lies in its power to break the monopoly of established reality to define what is real.
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Choice is not the decisive factor in determining the degree of human freedom, but what can be chosen and what is chosen by the individual.
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The Commodity is today, such that people recognize themselves in it... they find their soul in their automobile, hi-fi set, split-level home, kitchen equipment.
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Contemporary industrial society is totalitarian by virtue of the way it has organized its technological base. Totalitarian is not only a terroristic political coordination of society, but also a non-terroristic economic-technical coordination which operates through the manipulation of needs by vested interests.
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Culture is a humanizing process, characterized by the collective effort to preserve human life, pacify the struggle for existence of hold it down to controllable limits, secure a productive organization of society, develop the spiritual capabilities of man and minimize and sublimate aggression, brute force and misery.
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Culture is affirmative and decidedly positive in that it maintains the ideas of beauty, pleasure and harmony, of virtue, forgiveness and love, truth and justice.
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Dialectical theory is a theory which has its truth in the transcending of the given facts and in the defining of historical necessities and possibilities.
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Disciplinarity is the idea that once we fix on object by naming we have already circumscribed the space and dimensions of our object of study.
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Domination is today inseparable from reason itself, a web in which society is fatally entangled.