advertising

nationality

American

occupation / innovator as

businessperson

is a creative business, requiring first that one can easily get interested in any subject, and second, that he browses extensively in all sorts of fieldsof information.

Every really good creative person in advertising has always had two noticeable characteristics. First, there was no subject he could not easily get interested in. . . Second, he was an extensive browser in all sorts of fields of information. For it is with the advertising man as with the cow: no browsing, no milk. James Webb Young

is the adding of a subjective value to a product which otherwise is increasingly indistinguishable from other products.

This use of advertising to add a subjective value to the product becomes increasingly important as the trends in our technology lead to competing products becoming more and more the same. James Webb Young

James Webb YoungThinkers

James Webb Young