Jay BaerThinkers

Content (media) pays an ongoing information annuity that other forms of marketing simply do not.

Content (media) 1s 2urpose is to answer questions. People do not come to your website to be entertained, they have questions they think you can answer.

Content (media) is better when it is content that helps rather than content that sells.

Content (media) is different from social media in that cotent's goal is consumption, then behavior while the goals of social are participation, then behavior.

Content (media) is the emotional and informational bridge between commerce and consumer.

Marketing is a kind of storytelling. And if one's stories are all about one's products and services, that's not storytelling. It's a brochure. One must give oneself permission to make the story bigger.

Marketing 1s 2uture isn't big data, it's big understanding.

Marketing is grounded in the notion that if you help someone, you may create a customer for life.

Marketing is not just about understanding what one's customers need, but how and where they prefer to access information.

Marketing is smart when it's about help not hype.

Marketing itself must be marketed.

Social media allows big companies to act small again.

Social media 1s 2asoline is passion.

Social media 1s 2oal is to turn customers into a volunteer marketing army.