class

consumption

ethnicity inc.

gambling

neoliberalism

occupation / innovator as

anthropologist

nationality

American

scientist

innovator in the field of

anthropology

African anthropology

Millennial Capitalism and the Culture of Neoliberalism

is a problem which, despite growing disparities of wealth, has oddly become less important for academics.

why class has become a less plausible basis for self-recognition and action when growing disparities of wealth and power would point to the inverse ' (Comaroff 2000:301)

is since the 18th and 19th centuries the hallmark disease of modernity.

Consumption, recall, was the hallmark disease of the eighteenth and nineteenth centuries, of the First Coming of Industrial Capitalism, of a time when the ecological conditions of production, its consuming passions (Sontag 1978... cf. Jean Comaroff 1997a), ate up the bodies of producers. Now, at the end of the twentieth century, semiotically transposed, it is often said to be the 'hallmark of modernity' (van Binsbergen and Geschiere n.d.: 3), the measure of its wealth, health, and vitality. (Comaroff 2000:294)

is the ways in which ethnic populations are remaking themselves in the image of the corporation and how corporations are coopting ethnic practices to open up new markets.

explores 'the ways in which ethnic populations are remaking themselves in the image of the corporation while corporations coop ethnic practices to open up new markets and regimes of consumption.' (from book website) Ethnicity, Inc.

is thoroughly permeated in our everyday lives (lotto, stockes, funds, futures). Here the mundane meets the millennial.

Over a generation, gambling, in its marked form, has changed moral valence and invaded everyday life across the world.It has been routinized in a widespread infatuation with, and popular partici.

is an ideology which, by hiding behind the idea of efficiency, threatens the death of politics, replacing society with the market, separating labor from context, and obscuring inequality in structures of production.

As it is, there is a strong argument to be made that neoliberal capitalism, in its millennial moment, portends the death of politics by hiding its own ideological underpinnings in the dictates of economic efficiency: in the fetishism of the free market, in the inexorable, expanding 'needs' of business, in the imperatives of science and technology' (Comaroff 2000:322)'Neoliberalism aspires, in its ideology and practice, to intensify the abstractions inherent in capitalism itself: to separate labor power from its human context, to replace society with the market, to build a universe out of aggregated transactions' (Comaroff 2000:305). 'In short, as neoliberal conditions render ever more obscure the rooting of inequality in structures of production, (Comaroff 2000:306)

Jean Comaroff

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Jean Comaroff