Generation X

is any of the 46 million people born between 1965 and 1980, with half as many members as the baby boomers and the millennials on either side, making a dark-horse demographic 'condemned by numbers alone to nicheville.

Sandwiched between 80 million baby boomers and 78 million millennials, Generation X roughly defined as anyone born between 1965 and 1980 has just 46 million members, making it a dark-horse demographic 'condemned by numbers alone to nicheville,' as Gordinier puts it in the book.

Jeff Gordinier

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Jeff Gordinier