baseball

is concerned with the transformation of audience members into dedicated fans in a way that is shaped by the respective park, field, or stadium in which it is played.

This paper argues that baseball is much more than a game-it is a message that is shaped by how and where it is communicated. Venues, whether called parks, fields, or stadiums, in which baseball unfolds play a central role in shaping how the message of baseball is understood. Individuals who take in baseball within these venues are transformed from audience members to fans largely as a result of specific elements that come together within a complex and over-arching framework for analyzing the message of baseball. In the end, this framework can emphasize how effective ballpark venues, the channels for the message of baseball, are in connecting fans with the game.

JensenThinkers

Jensen