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John Wanamaker

11 July 1838-12 December 1922

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Advertising is wise when it recognizes that the customers often know more about the goods than the advertising writers because they have had experience in buying them.

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Advertising is, when marked by deception, costly, not only in the expense of the advertising but in the detrimental effect produced upon the customer, who believes she has been misled.

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Relaxing is important — people who cannot find time for recreation are obliged sooner or later to find time for illness

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Taking a break is important — people who cannot find time for recreation are obliged sooner or later to find time for illness