Jonathan CullerThinkers

Demystification is not the elimination of myth but, paradoxically, it is an act that gives it greater freedom.

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Indeterminacy is simply the problem of sign closure: The possibility of endless replication is not an accident that befalls the sign but a constitutive element of its structure, an incompletion without which the sign would be incomplete.

Recuperation is a reading process which brings the text within the modes of order which culture makes available.

Structuralism is a theory that rests on the realization that, if human actions or productions have meaning, there must be an underlying system that makes this meaning possible.

Structuralism is the notion that social and cultural phenomena are objects with meaning defined not by essences, but by a network of relations.

Theory is a term applied to works that offer novel and persuasive accounts of signification.