name-letter effect

occupation / innovator as

psychologist

nationality

Belgian

university teacher

is the tendency for people to prefer the letters in their name (over other letters in the alphabet) and is widely used to estimate implicit self-esteem.

The name-letter effect is the tendency for people to prefer the letters in their name (over other letters in the alphabet) and is widely used to estimate implicit self-esteem. Discovered in 1985 by Jozef Nuttin, the name-letter effect has been the subject of much research since, shedding light on subjects such as implicit egotism, academic and financial success, and even the idea that people gravitate to cities or areas of work that resemble their names. (wikipedia)

Jozef NuttinThinkers

Jozef Nuttin