leader

is any person who is more than ordinarily efficient in carrying psychosocial stimuli to others and is thus effective in conditioning collective responses.

According to L.L. Bernard (1926), 'Any person who is more than ordinarily efficient in carrying psychosocial stimuli to others and is thus effective in conditioning collective responses may be called a leder'... the leader must possess prestige and 'must know what stimuli will condition adequate responses for his purposes and develop a technique for presenting these stimuli.'

is influenced by the wishes and needs of group members. He focuses their attention and releases their energies in a desired direction.

According to L.L. Bernard (1927), leaders are influenced by the need and wishes of the group members... in turn, they focus the attention and release the energies of group members in a desired direction.

L.L. BernardThinkers

L.L. Bernard