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Definition.com

An Ad should be an appetizer, not a buffet.

Definition.com

The Advertisement begins as an interruption so one ought to strive to make paying attention to it feel like a reward.

Definition.com

Advertising is a business that is about consistency, a season average rather than that occasional home-run.

Definition.com

Advertising is one of the art forms of our culture, not to be demeaned but rather held up as a kind of communication art or a media art.

Definition.com

The Idea is a bit scary, and if an idea isn't scary, it's not an idea at all.