metaphor

is so pervasive in language that it would be impossible for a person to speak without using metaphor at some point whether knowingly or not'.

Littlemore considers metaphor to be present in all language and communication and 'so pervasive in language that it would be impossible for a person to speak without using metaphor at some point whether knowingly or not'' (Littlemore 2001b:1). For Cameron & Low, metaphor is 'the way human beings consolidate and extend their ideas about themselves, their relationships and their knowledge of the world'' (Cameron & Low l 999b:xii). For Chandler ''banishing metaphor is an impossible task since it is central to language' (Chandler 2002: 126) while for Lakoff, metaphor is important both in everyday conversation and in technical discourse: ''much subject matter, from the most mundane to the most abstruse scientific theories, can only be comprehended via metaphor'' (Lakoff 1993:244).

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