content (media)

distinctive ubiquity

marketing

social media marketing

 has no economic value unless it's shared and it's acted on.

Content has no economic value unless it's shared and it's acted on.

is not where power comes from, content that moves is.

Power doesn't come from CONTENT, power comes from content that MOVES.

is the currency of the social web and sharing that content is the catalyst to new relationships and business benefits.

Content is the currency of the social web and sharing that content is the catalyst to new relationships and business benefits.

is the idea that an advertiser needs to be everywhere but needs to continue to surprise and delight one's customers in a relevant and consistent way wherever they are.

You can't keep putting the same stuff on all these channels, or it's going to get annoying. We need to aim for 'distinctive ubiquity,’ so we need to be everywhere but we need to continue to surprise and delight our customers in a relevant and consistent way wherever they are.

's power doesn't come from content, it comes from content that moves.

is changing one's mind from sell sell sell to help help help.

You need to change your mind from sell sell sell to help help help and if you can do that as a business you will win in social media

Mark SchaeferThinkers

Mark Schaefer