design

graphic design

nationality

American

occupation / innovator as

architect

Italian

graphic designer

university teacher

designer

is a constant fight against ugliness, just like medicine fights against disease

The life of a designer is a life of fight. Fight against the ugliness. Just like a doctor fights against disease. For us, the visual disease is what we have around, and what we try to do is cure it somehow with design.

is impossible without discipline, just as there is no discipline without intelligence.

There is no design without discipline. There is no discipline without intelligence.

is the organization of information that is semantically correct, syntactically consistent and pragmatically understandable.

I see graphic design as the organization of information that is semantically correct, syntactically consistent and pragmatically understandable.

Massimo Vignelli

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Massimo Vignelli