advertising

human nature

occupation / innovator as

Chairman of the Conservative Party

nationality

Iraqi

Member of the House of Lords

British

politician

entrepreneur

is respectful of the intelligence of its audience and if it does not prompt them to think, it is instantly dismissed.

Advertising must respect the intelligence of its audience and if it does not prompt them to think, it will be instantly dismissed. Maurice Saatchi

is a field whose future will be to associate each brand with one word. It is real estate, but its location is not on the street, but in the mind.

In fact, I argue that the future of advertising, whatever the technology, will be to associate each brand with one word. This is one word equity. It's the modern equivalent of having the best site on the high street, except the location is in the mind. Maurice Saatchi

is not amenable to prediction based on the trends or tendencies prevailing at the time. Rather, it is characterized by startling creativity of the kind practiced by great artist, directors, writers, musicians, actors, who know how to touch a chord in humans everywhere.

Human nature is not amenable to prediction based on the trends or tendencies prevailing at the time. It is amenable to startling creativity of the kind practiced by great artist, directors, writers, musicians, actors, who know how to touch a chord in humans everywhere. Maurice Saatchi

Maurice SaatchiThinkers

Maurice Saatchi