ROI | Return on Investment

occupation / innovator as

economist

nationality

Indian

 measures only the returns that the company sees within its internal operations and tends to favor projects that result in cost avoidance, at the expense of projects that promise revenue growth.

Mohanbir Sawhney, professor at Northwest University's Kellogg School of Management, argues that: ROI measures only the returns that the company sees within its internal operations. ROI tends to favor projects that result in cost avoidance, at the expense of projects that promise revenue growth

Mohanbir SawhneyThinkers

Mohanbir Sawhney