branding

nationality

Indian

occupation / innovator as

teacher

is about striking emotional chords with consumers, cultivating identity, attachment, and trust to inspire customer loyalty.

Branding is not merely about differentiating products; it is about striking emotional chords with consumers. It is about cultivating identity, attachment, and trust to inspire customer loyalty. Chinese brands score low on attributes such as “sophisticated,” “desirable,” “innovative,” “friendly,” and “trustworthy.”

Nirmalya Kumar

Authors(0)

Nirmalya KumarThinkers

Nirmalya Kumar