Paul SlovicThinkers

An Affect is the rapid and automatic response of goodness or badness in a thing, such as with the words 'treasure' or 'hate'. Slovic calls it 'the faint whisper of emotion'.

The Deficit-model of public risk perception is explained faulty perception by the cognitive limitations of human beings.

The Deficit-model of public risk perception is the idea that public ignorance of scientific facts is responsible for the the production of risk perception.

The Psychometric paradigm of risk perception is a method for measuring and modeling mental capacities and processes related to how risk is 'subjectively defined by individuals who may be influenced by a wide array of psychological, social, institutional and cultural factors.

The Psychometric paradigm of risk perception is an approach in risk studies that uses standardized questionnaires, psychophysical scaling, and multi-variate analysis, this approach constructs 'cognitive maps' of risk perception to discover general patterns and causalities.

Risk perception is a subjective social construct that relies heavily on trust.