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is a domain in which a subject, as soon as it becomes totally obsolete, is made into a required course.

When a subject becomes totally obsolete we make it a required course. (Peter Drucker)

is crucially about hearing what isn't said.

The most important thing in communication is hearing what isn't said. Peter Drucker

is a person who thinks that the poor needs him to tell them that they are poor.

is always behind the times. When a subject becomes totally obsolete we make it a required course.

When a subject becomes totally obsolete we make it a required course.

is doing better what is already being done.

is one who always searches for change, responds to it, and exploits it as an opportunity.

The entrepreneur always searches for change, responds to it, and exploits it as an opportunity.

The best way to predict the future is to create it. Peter Drucker

is the central, rarest, most precious capital resource of our society.

is the specific instrument of entrepreneurship: the act that endows resources with a new capacity to create wealth.

Effective leadership is not about making speeches or being liked... leadership is defined by results not attributes. Peter Drucker

is doing the right things whereas management is doing things right.

Management is doing things right... leadership is doing the right things. Peter Drucker

is lifting a person's vision to higher sights, the raising of a person's performance to a higher standard, the building of a personality beyond its normal limitations.

Leadership is lifting a person's vision to higher sights, the raising of a person's performance to a higher standard, the building of a personality beyond its normal limitations.

is doing things right whereas leadership is doing the right things.

is largely just a matter of making it difficult for people to work.

So much of what we call management consists in making it difficult for people to work.

is about starting out with the customer's utility, with what the customer buys, with what the realities of the customer are and what the customer's values are.

to start out with the customer's utility, with what the customer buys, with what the realities of the customer are and what the customer's values are this is what marketing is all about' (Drucker 1985: 233).

is not a specific kind of work done by a certain group of people in a company. It refers to a basic point of view that should be held by decision-makers in all functional areas as well as by top management.

marketing is not a specific kind of work done by a certain group of people in a company. It refers to a basic point of view that should be held by decision-makers in all functional areas as well as by top management... it should pervade the whole business. (Drucker, Peter).

is not one function of a business but a way of viewing the entire business as an economic organ for seeking and satisfying customer needs and wants.

To him, marketing is not one function of a business but a way of viewing the entire business as an economic organ for seeking and satisfying customer needs and wants. In his words, the purpose of business is 'to create a customer.' (Drucker, Peter).

is seeing the whole business from the point of view of its final result, that is from the customer's point of view.

Peter Drucker, a management guru, defines marketing as ''the whole firm, taken from the customer's point of view. (Peter Drucker)

is most sure to be realized when we strive to create the future we predict.

Peter DruckerThinkers

Peter Drucker