cognitive dissonance

emotion

mere exposure effect

nationality

American

occupation / innovator as

university teacher

scientist

scientific organization

Polish Academy of Sciences

psychologist

cause of death

natural causes

Polish

innovator in the field of

social psychology

American Academy of Arts and Sciences

is reduced only by adding new or changing old cognitions, changing their relative importance or degree of contradiction.

Zajonc (1968) sees cognitive dissonance as a noxious state people attempt to avoid, with severity of noxiousness related to the subjective importance and relative number of cognitions involved. Cognitive dissonance is reduced or eliminated only by adding new or changing old cognitions, thereby favoring one side or the other in the dissonance or changing their relative importance or degree of contradiction.

 precedes thought... one first observes their own behaviors and then decides how they feel (e.g., 'i'm crying, therefore I must be sad').

Some psychologist have gone so far as to claim that emotions precede thought, that people do not decide how they feel and then behave accordingly but rather first observe tehir own behaviors and then decide how they feel (e.g., 'I'm crying, therefore I must be sad') (Zajonc).

is the tendency to develop a preference for things merely because they are familiar with them.

The mere-exposure effect is a psychological phenomenon by which people tend to develop a preference for things merely because they are familiar with them. In social psychology, this effect is sometimes called the familiarity principle. (wikipedia)

Robert ZajoncThinkers

Robert Zajonc